From Dan's Data, quoted for hilarious truth:
"I have a rule about newspaper photographs of people. The more tricks the photographer's used, the more boring the person is.
Steve Wozniak can safely be photographed sitting behind a desk smiling. A guy whose most interesting characteristic is that he owns a huge conglomerate that makes garden twine, on the other hand, will generally be photographed at a steep angle, through a potted plant, while he's standing on a bright orange spiral staircase and holding a crossbow."